{HERMèS' SUCCESS HAS BEEN DRIVEN BY SHORTAGE

While a lot of deluxe brand names drive direct exposure via social networks advertising, celeb collaborations and style programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its primary items have not altered much in years; it does not have TikTok, and doesn't offer celebs free bags.|